Services
From storefront to warehouse to AI agent: senior engineering with no hand-offs, no account managers, and outcomes measured in revenue.
01
Storefronts built like products, not templates
Custom theme architecture, checkout extensibility, and Plus-tier features, engineered for brands that have outgrown off-the-shelf solutions. Every build ships fast, accessible, and maintainable.
02
Sub-second storefronts on Hydrogen
Hydrogen and Next.js storefronts with edge caching, tuned media pipelines, and Core Web Vitals treated as a revenue metric. Speed is the most cost-effective conversion lever available, and the most frequently overlooked.
03
Replatform the fax machine
Company accounts, contract pricing, net terms, quick-order flows, and ERP synchronisation. Wholesale operations moved onto Shopify Plus B2B without losing a single order during the cutover.
04
One system of record, not five tabs
Custom CRM, OMS, and IMS platforms that unify orders, customers, and inventory across every channel. Each system is event-driven, warehouse-aware, and built to reconcile itself.
05
Make your store legible to machines
AI readiness audits, MCP-connected storefronts, and agent workflows with human approval loops. When AI agents begin shopping, the brands they can read will win.
06
Every change behind a test
Structured experimentation programmes across the product page, cart, and checkout, with server-side testing and metrics tied to contribution margin rather than vanity clicks.
Process
01
A working session covering your numbers, stack, and bottlenecks. Together we define the metric the project exists to move.
02
A written technical plan covering scope, phases, risks, and rollback strategy, prepared before a line of code is written.
03
Weekly demos on staging, tight feedback loops, and performance budgets enforced from day one.
04
Launch with monitoring in place, then measure, iterate, and hand over documentation your team can genuinely use.
Next project starts here
One senior engineer, direct communication, and outcomes measured in revenue. I am currently booking projects for this quarter.
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